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Project
“Immigrants: There is bread for everyone”
Funding
The Project is
100%
funded by EIF
Project
duration
5
months
Project
(1 August – 31 December 2009)
Objectives:
-
To support the development of
better attitude among Bulgarian society towards
immigrant integration.
-
To attract media and NGOs as key lobbying actors in the process of
building
a positive attitude towards the integration of immigrants
-
To provoke public interest and positive attitudes in host society
through creating media interest in immigrant integration policy
-
To raise public awareness and sensitivity on migration phenomenon by
presenting to the media and the public well motivated and powerful
information about immigrants in Bulgaria
Project Activities
Information campaign focused on 5 key elements:
·
Analysis of existing media attitudes and stereotypes as a key factor,
shaping public opinion on migration matters
·
Producing and distributing fliers with facts and information about
immigrants
· Development
of information materials for journalists; regular and active communication
with media representatives by regularly sending media messages
·
Organizing an expert forum on the integration process of immigrants in
Bulgaria
·
Organizing a Special Event to attract public
and media interest towards problems of immigrants and their integration
Target group
TCNs residing continuously in the territory of Bulgaria.
Project partners
·
“IntelDay Solutions”
project’s leading organization - Bulgarian private PR and advertising
company established 2001
·
“Association
for Integration of Refugees and Migrants” (AIRM) partner organization – NGO
registered July
2004 under the Bulgarian Law for non-profit legal entities
Results
·
Voice
of immigrants
heard and their problems discussed at the expert forum
·
Media
presentation of problems facing the integration of immigrants in Bulgaria
·
Media
introduced to European
integration
policies and good practices
·
Increased
interest
in the project webpage
– more hits
than expected
·
The
idea
of bread
and recipes
distribution well accepted
·
The
Project
is
among the finalists
for
EMEA Sabre awards
http://www.holmesreport.com/story.cfm?edit_id=11312&typeid=1&goto=stor
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